Email Signatures and Smart Phones
I’ve been on the road a lot lately and it’s made me aware of something I didn’t know about signatures and how mobile email clients deal with them.
If I get an email to my iPhone and I am too busy (ie. don’t have enough hands) to type a response, I will simply click (touch) on the phone number in the signature and the handset dials the sender for me. Love it! I can deal with the enquiry or issue on the fly.
However recently I have noticed that businesses are getting fancy with their signatures and doing a beautiful graphic at the foot of each email. These look great but guess what? The footsoldiers that are roaming around the country side conducting their business from their smart phone are denied an easy way to call these people back.
It’s hard to ascertain whether or not this is a bad thing for the company producing the graphic or not, but I would think that any strategy you employ that reduces the ease with which someone can call you is not the best move.
Anyway, I’m only one person. Would be interested in some other opinions…feel free to coment.
Till next time
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